1. Team name: The Panthers

2. Our vision: Our Ama-Slam video will contain a majority of video footage and time lapse from the event. We will be placing guitar music over the video content. We are going to present an opening of Skinny Pancake as well as video of the music and friendly interactions. We are going to crush it.

3. Roles:

Tori: Film & Edit
Erika: Film & Edit
Jasmin: Film & Edit
Caroline: Film & Edit
Victoria: Film & Edit
Sarah: Film & Edit

We are all working together to film clips and place together.

News Links

http://www.prweb.com/releases/2014/02/prweb11602829.htm

http://www.forbes.com/sites/devinthorpe/2013/07/24/learn-why-1000-companies-worldwide-give-one-percent-for-the-planet/

http://www.csrwire.com/press_releases/37091-1-for-the-Planet-Jack-Johnson-Team-Up-to-Give-Back-to-Environment-All-At-Once-

http://business.transworld.net/146185/news/jones-snowboards-joins-1-planet/

Research Questions

 1. Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing? Victoria 

 2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps? Caroline

 3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior? Jasmin

 4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support. Sarah

 5. Media Analysis: Which media platforms seemed MOST and LEAST effective in helping your SOCIAL MARKETING CAMPAIGN achieve its stated goals? Be specific and analytical in your response. Tori 

6. Suggestions: What specific suggestions do you have for this SOCIAL MARKETING CAMPAIGN moving forward? Erika

Group Contact Information

Jasmin Solis - jbsolis@uvm.edu
Sarah Bloom - sbloom@uvm.edu
Caroline Kessler - carolkessler21@gmail.com
Tori Wood - vwood@uvm.edu
Victoria Khamidova - vkhamido@uvm.edu
Erika Quackenbush - equaken@uvm.edu