http://www.prweb.com/releases/2014/02/prweb11602829.htm
http://www.forbes.com/sites/devinthorpe/2013/07/24/learn-why-1000-companies-worldwide-give-one-percent-for-the-planet/
http://www.csrwire.com/press_releases/37091-1-for-the-Planet-Jack-Johnson-Team-Up-to-Give-Back-to-Environment-All-At-Once-
http://business.transworld.net/146185/news/jones-snowboards-joins-1-planet/
Thursday, February 12, 2015
Research Questions
1. Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing? Victoria
2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps? Caroline
3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior? Jasmin
4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support. Sarah
5. Media Analysis: Which media platforms seemed MOST and LEAST effective in helping your SOCIAL MARKETING CAMPAIGN achieve its stated goals? Be specific and analytical in your response. Tori
6. Suggestions: What specific suggestions do you have for this SOCIAL MARKETING CAMPAIGN moving forward? Erika
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